“Simple isn’t always shallow. Complicated isn’t always deep.” -Jon Weece
Everybody loves the idea of simplicity. Few actually practice and apply it to how we communicate.
The harsh reality of simplicity is that you have to fight for it. It never comes naturally. Complexity has a sneaky method of finding its way into our lives, our organizations, and what we communicate.
Here’s the harsh reality: if we don’t fight for simplicity in how we communicate, we will simply not be effective in helping people take their next step and experience life change. Our audience is getting bombarded each day by advertisements, messages, images, videos and agendas that are all fighting for the valuable commodity of their sole attention. If we don’t fight to find the clarity and simplicity in the chaos, our message will get lost in the clutter.
There are two areas in communications where you’ll need to fight for simplicity:
- The Message – crafting simple, memorable, repeatable language that helps communicate the message.
- The Medium – how the intended message is communicated simply and tailored to each communication channel.
Nobody understood this concept and applied it better than Jesus did through His teaching. When I study the teaching of Christ, I don’t always find deep and complicated words. I find simple, but convicting, teaching, like “Love God, Love others.” I find stories that challenge us to forgive one another, and put God first. I find examples of grace and mercy lived out, and I’m challenged to do the same. For me personally, it’s not the complicated truths of the Gospel that I wrestle with. It’s the simple ones! Like Mark Twain said, “It ain’t those parts of the Bible that I can’t understand that bother me, it is the parts that I do understand.” Sometimes in our churches, we feel the burden to not water down the message. The reality is that simple isn’t always shallow. And complicated isn’t always deep.
The Spaghetti Test: Finding out what sticks
Many of you may be wondering, “How do you go about finding the simplicity in the message?” Well, let me introduce you to my favorite trick. It’s called The Spaghetti Test. It’s the most effective (and most fun) way of testing to see if your spaghetti is cooked all the way.
When you’re cooking spaghetti and you need to check if the noodles are fully cooked, take a noodle out of the boiling water and throw it against the wall. If it sticks? It’s cooked. If it doesn’t? Cook it longer.
I love this concept when it comes to finding clarity in the chaos of what we’re trying to communicate. Sometimes, you just have to throw all your messages up against the wall, bring some others in the room, and figure out what’s sticking. What’s the word, the phrase, the felt need that is sticking with your audience? Once you find it, you’ve found your message that you can work around. Identify the simple, memorable, repeatable language that you can use to communicate your message. Then, make sure you’re removing any barriers that may be in the message to effectively communicate in each channel. For example, a pastor may have 30 minutes to share a sermon and communicate a message with clarity. In social media, you may only have 140 characters.
Leaders, don’t just settle for communicating your message as you always have. We all have enough chaos around us. Fight for simplicity today.