It’s easy to start a social media presence these days without ever defining what the purpose and strategy is behind it.
At West Ridge Church, social media is at the core of our communications strategy. Our Facebook Page has grown 70% over the last 15 months and has a weekly reach of about 14,000 who are seeing content associated with our page. We’re seeing our Twitter engagement growing rapidly as well. My favorite part about this? Most of this has been done through some incredibly talented volunteers!
The strategy that has kept us grounded as we write posts and get more people involved is this:
- Keep people in the loop on what’s happening in the life of your church
- Ex: Events, Next Steps, Teaching Series, Serving Opportunities
- Build community and conversation
- Ex: More ?’s – Less Periods, Humor, Pictures, Stories, Prayer Requests, Replies, Retweets, Comments
- Encourage and resource your audience
- Ex: sermons, scripture, resources, inspiring quotes, challenge for the day,
Don’t get so lost in what has to be promoted through social media that you lose sight of the purpose of it. Social, two-way engagement that adds value to your community.
The great thing about this? It doesn’t only apply to churches. This idea of PROMOTE, ENGAGE, ENCOURAGE can apply to a personal, non-profit or business social media strategy.
QUESTION: What does your social media strategy look like? Leave a comment!