7 Reasons Why You’re Not Getting A Stage Announcement

One of the most challenging things in service planning for pastors and communication leaders can be managing stage announcements. Without a system and strategy in place, you can quickly find yourself stuck in a rhythm of spending 10 minutes on announcements at the end of the service, while not being effective with any of them.

Time is limited and stage announcements are not the answer to everything. Here’s 7 reasons why you’re not getting a stage announcement:

1. It doesn’t apply to at least 80% of the audience

This is the most important question you can ask when deciding if something should be announced from stage. I do occasionally break this 80% rule for key ministry on-ramp events/programs, or when it’s a direct next step for what’s being preached about in the sermon.

2. It should be announced at your ministry event, not the whole church

For example, if you need to communicate an event happening with student ministry, the most effective place to get the word out is at your student ministry gatherings. Same applies to other areas.

3. There’s no clear “why” 

If you can’t share the “why” associated with the announcement in less than 30 seconds, it’s going to be hard to communicate effectively from stage. It’s going to be even harder to get your audience to care.

4. The announcement sends them on a rabbit trail

Is there childcare? Do I have to register? Where is the event? Without knowing the who, what, when, where, how and why of the announcement, you’ll quickly create more questions than answers and lose your audience in the process. Effective announcements have a clear next step involved for what they should do next. It’s ok to not mention every detail, but it’s crucial to communicate where they can find all the info they need. For us at West Ridge, we always communicate that they can get more information at our Help Center in the atrium or at WestRidge.com. If it’s announced on a Sunday, we include a link to that program/event on the home page so it’s easy to find for our visitors.

5. It’s not an effective time to announce it

One of the keys to developing a communications plan is to be strategic about when you’re going to promote programs and events. Don’t waste bandwidth on announcing something before your audience can do anything with that information. For example, if you’re announcing Christmas service times, it’s more important to announce that in the 2-3 weeks before Christmas when your audience is making plans than it is in November when it’s likely too far off to do anything with that information.

6. It’s a band-aid to a short-term problem, not part of an on-going strategy

Do you need 2 more volunteers in the nursery? There’s two ways you can approach this. Option #1: Announce from stage that you need two more volunteers in the nursery. You’ll likely find the volunteers, but you’ll create a precedent for every ministry to ask for stage announcements anytime they are a couple volunteers short. Also, your audience will think that the only place you need volunteers is in the nursery. Option #2: You strategically and consistently announce to the whole audience that there are opportunities across the church to serve and make an impact. Through this, you’re encouraging everyone to take their next step in serving and building your volunteer base across all ministries.

7. There are too many things being announced already

If you really want your announcements to be effective, pick 1-2 announcements that are most important for your audience to know and say no to the rest.

Question: How does your church handle what gets announced from stage? Share in the comments below!

  • I like tip number six. I think that adds thoughtfulness to recruiting volunteers.

    Do you feel like the end of the service is the best place for general announcements?

    • I think it all depends on the flow of the service and what’s being announced that week. We try to move the announcements around in the service so it doesn’t become the dreaded and predictable “announcement time”. We’re also intentional about doing announcements in a variety of ways (video, quick mentions in the message, end of service, after first song with greeting, etc) and having fun with it. Who says announcements have to be boring!

  • Demaroge

    I believe people have all ready mentally ‘ended’ church; so I don’t think end of service announcements are heeded.

  • You forgot reason #8, “you didn’t buy me lunch at Chipotle last week.”

    • Let’s be honest… That should be #1 🙂

      • Jordan Pinkston


  • Jann

    In regards to timing, we’ve been trying announcements after our first song. The song draws people in to be seated, then we have “meet and greet” turnaround time, then we do announcements. Then we head into a 20-min worship set. That seems to be working pretty well.

  • Good thoughts PB! We used to do stage announcements at our church, but they were always an awkward break in the service BECAUSE they weren’t done tastefully. It was as if we put the movie trailers right inside the middle of the movie (about 10 minutes worth of movie trailers). BUZZKILL! We are currently in the process of changing how we do announcements and asking ourselves “What type of announcements makes sense with our church?” Our aim is to make the announcements excellent quality and have them tie in better with the message and vision of that weekend.

    • That’s awesome Caleb. The more you can tie them into the message and direction of the morning, the better. When we do service planning, our goal is that the whole service tell one story. We try our best to tie that thread throughout all the service elements (songs, offering setup, message, announcements). Some weeks are harder than others, but I think it’s important to push towards that.

  • Rule #1 is tough but if you use it-then problems with too many announcements usually corrects itself. It’s a few, select things of upmost importance that really apply to 80% of your attendees. Love the whole list though!

  • A hot topic with my co-workers this week. MANY thanks for taking the time to share your expertise and experience. We are looking to eliminate stage announcements, and communicate them in a pre-worship video as our production capabilities arise. Until then, it’s #7.

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  • Bryan Mowrey

    Love this. I would, however, put an asterisk on #1 or #2 to include information specifically relevant to new people like Newcomer Breakfast & Membership Courses.